Course Overview
Set a course for growth in Marketing Management. Get new marketing & strategic planning knowledge and strategies to bring out the best in you and your team. AIBT USA’s this unique training is a well-rounded program to provide knowledge on major areas of modern marketing in the shortest possible time. This training program is especially helpful for top executives, marketing managers, businesspersons, bankers, start-ups, students, government officials and anyone who intends to enhance their knowledge and skill on marketing management and strategic planning.
This training program help you fulfill your potential through developing effective marketing management and strategic planning skills through training in areas like: marketing environment, marketing & strategic planning, global vision, segmentation, marketing mix, product concept marketing planning and more. All modules teach valuable insights, proven to work in a “real world” environment.
The course is taught through presentation, case studies, videos, manual, and workshop to gain hands on knowledge.
Developing Marketing Management & Strategic Planning Skills
Dr. Joarder with his 35 years of knowledge in providing business training in different parts of the world found out that in most countries and states in USA, Canada, Asia, Africa, South America, Middle East – the businesspersons, managers, bankers, government officials, startups businesses, students who aspire to go in business do not have good training in marketing management and strategic planning. They need major areas of knowledge in Marketing delivered in a short time. Countries in Asia, Africa, South America, Middle East plans to develop at a fast pace. But fast pace development needs training of large numbers of people trained on marketing management in a short period of time.
Dr. Joarder developed this unique MASTERING MARKETING MANAGEMENT TRAINING™ covering 24 modules of major areas Marketing Management in the shortest possible time. Dr. Joarder’s this signature-training program is packed with presentation, case studies, and video. So when you have to wonder about your organization’s marketing future every day of every work week, it’s vital to be well equipped to optimize your company’s performance—as well as your own career—with AIBT USA’s unique Marketing Management training. To be a successful business persons or manager in business, you must be a visionary, a trailblazer, a strategist, a communicator, a coach, a diplomat and a politician. The world’s most successful business leaders are able to focus on the big picture and uphold high standards while wearing many hats including a good marketer.
This intensive and unique MASTERING Marketing MANAGEMENT TRAINING™ program combines proven knowledge and subject areas traditionally taught in Business / Marketing programs but Dr. Joarder has made the program unique by summarizing it in the main key areas and insights from the latest research to help you master the competencies of effective business management and strategic planning.
How You Will Benefit
- Build a well-rounded knowledge base on all areas of Marketing Management traditionally taught in higher levels of Marketing Management in Universities (See all the modules below) instead of spending years and spending huge fees.
- Develop an executive leadership style that creates trust, sets a clear vision and guides your entire team toward greater performance and profit
- Gain insights into the key Strategic Management skills and techniques you need to create a winning strategy
- Learn in Hands-on workshop how to write Business Canvas, Strategic Management Plan, PESTEL and Situation Analysis, Mission Statement, Vision Statement, Set Goals & Objectives and Marketing Plan.
Who Should Attend
- Businesspersons
- Directors
- Chairman / CEO / Deputy CEO
- Chief Marketing Officer
- Marketing Manager / Marketing Officers / Sales Team
- Product, Brand, and Advertising managers;
- Newly-appointed marketers
- Entry Level Managers / Front line Managers
- Mid-Level Managers /Senior Managers
- HR Managers /Production Managers / Accountants
- Start-up Businesses /Entrepreneurs / Women Businesspersons
- Government Officials / Government Executives
- Non-Government Organization (NGO) Executives
- Businesspersons and Managers without Marketing educations
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Course Content
- Overview of Marketing
- Identify your key marketing challenges
- Strategic Marketing Planning for Competitive Advantage
- The Marketing Environment
- Developing a global vision
- Ethics & Social Responsibility
- Consumer Decision Making
- Business Marketing
- Segmentation & Target Marketing
- Defining crucial marketplace data and implementing market research : Decision Support System
- Marketing Mix : Understanding the components of each of the Ps
- Stages of the product lifecycle to marketing strategy
- Product Concept & Conducting a product SWOT analysis
- Managing Products : Positioning your organization’s product(s) and/or service(s) in the marketplace
- Managing Marketing Channel
- Branding
- Retailing
- Supply Chain Management
- Pricing Concepts & Setting Right Price
- Customer Relations Management
- Ethics / Social Responsibilities & Business
- Knowledge Management & Marketing
- Exploring different marketing communication vehicles and channels used for promotion : Promotional Planning & Social Media
- Strategic Planning & Developing a marketing plan for your organization
Instructors
Dr. Joarder is a fully certified management consultant of Institute of Management Consultants, USA (IMC) and a Certified Project Management Consultant of PMI, USA.He began providing consulting service from 1984 and established Joarder Partners Inc. in USA.